Social Media Marketing Deal FAQs
These FAQs address common questions related to Social Media Marketing Deals offered by City Lifestyle. All answers below apply exclusively to social media marketing campaigns sold as part of a bundled print + digital agreement.
Deal Requirements & Eligibility
Why don’t I see the “New Social Media Marketing Deal” button in ARC?
The button only appears when the client has an active print agreement with at least 12 months remaining. If there is no qualifying print agreement in place, the button will not be visible.
Can a client run a social media marketing campaign without a print agreement?
No. Social Media Marketing Deals require a minimum 12-month print advertising agreement. Digital-only campaigns are not permitted.
Campaign Onboarding & Launch
How soon does onboarding begin after the deal is signed?
Onboarding begins within two business days after the digital agreement is signed. Both the publisher and client will receive a welcome email from digitalads@citylifestyle.com.
What if the client does not complete the onboarding form?
If the form isn’t submitted within 5 business days, our team will proceed by collecting relevant assets from the client’s existing content to keep the campaign on schedule.
When does billing begin for Social Media Marketing Deals?
Billing begins on the campaign launch date, which becomes the client’s recurring billing date. Clients will receive confirmation via email and instructions on how to access campaign reporting.
Where are the Social Media Marketing Deal ads posted from?
Ads are published from the City Lifestyle publication’s Facebook and Instagram accounts, not the client’s social media accounts.
Campaign Structure & Management
How often and when are Social Media Marketing Deal campaigns updated?
Each campaign runs in 3-month cycles (90 days) within a 12-month agreement. This helps align the messaging with seasonal trends and keep the content fresh. We will post a new ad for the client every 30 days, meaning they get 12 ads per 12-month agreement.
Can a client pause their Social Media Marketing Deal campaign?
We are not offering a pause option on Social Media Marketing Deal agreements at this time, they will need to cancel the agreement.
Can a client cancel their Social Media Marketing Deal campaign?
If a client cancels their agreement before the 12-month term ends, they will be responsible for paying 25% of the cost for the remainder of their campaign.
Creative & Targeting
Can clients provide their own ad creative for the Social Media Marketing Deal?
Yes, clients can submit their creative assets during onboarding for Social Media Marketing Deals. However, it will need to be formatted to the correct sizes for delivery in all placements on Meta Platforms. You can reach out to your campaign manager to get the exact formats for each placement. If it is incorrectly formatted, we cannot run the ad.
Can my client request changes to the Social Media Marketing Deal ad copy or visuals after the ad goes live?
Once an ad is live, we will allow it to complete its 30-day cycle to maintain consistent performance data. However, if there’s a major issue (e.g., incorrect information), you can reach out to the campaign team to request an edit.
How is the Social Media Marketing Deal ad’s target audience chosen?
Our team uses Meta’s tools to build a custom audience based on the client’s goals and demographic info from onboarding. We can target by:
- Age
- Behaviors
- Interests
- Location (within the set radius)
Can we move the radius so my client can promote a business location that is outside of the radius of our print distribution?
No, the business location must fall within the defined targeting radius of the publication’s print distribution area. If our Gold tier digital package (20 miles) does not cover the area the client wants to promote, we cannot move the radius to accommodate that location. This restriction exists due to the co-branded nature of our campaigns, ads must remain geographically aligned with the city center of the print distribution to ensure brand consistency and campaign integrity.
Is the targeting location of the ad based on the business’s address, or can the client pick the location?
No, the targeting radius is based on the city center of the client’s print distribution area, not the business's physical address. The targeting radius will only be adjusted if it’s significantly impacted by a large body of water or uninhabited land, such as a national park or reserve, to ensure optimal ad delivery to populated areas.
Can I choose the audience for the ad (e.g., homeowners, parents, etc.)?
We use Meta’s targeting tools to build a custom audience based on the client’s goals and target demographic, which they share during onboarding. While you can’t hand-pick specific users, we do our best to match the campaign to the intended audience. We can generally target by age, location, behaviors, interests, and other demographic indicators.
Ad Destination & Reporting
What if the client wants to link to their website instead of the City Lifestyle Digital Directory?
If the client wants to link their ad to their website, we’ll need to go through the Meta Business account partnering process to get proper permissions. If they prefer to skip that, we can link the ad to their City Lifestyle digital directory and create a pop-up message that encourages users to visit their site.
How does the client see the campaign results?
Clients will receive instructions to access their ARC customer portal, where they can view performance metrics and reporting for their campaign. They can find their impressions, clicks, and click-through rate under “Advertising Reach” in their customer portal.