Ad Submission Requirements
A general guide for clients and publishers to quickly understand what is required for ad submissions.
File Specifications
- Resolution: 300 DPI minimum for all print-ready ads or ad materials
- Color Mode: CMYK or RGB
- File Type:
- PDF (Recommended for print-ready ads)
- JPEG or PNG for ad creative materials
- Ad Size: Print-Ready ads must match the insertion dimensions
Additional Info: Advertising Specifications
Content Requirements
Include at least two of the three elements:
- Business Logo (Required for ALL City Lifestyle designed Creation Requests)
- Call-to-Action (CTA)
- Contact Information
Please note the following:
- Avoid editorial content or content mimicking City Lifestyle branding.
- QR codes must be provided by the client for creation requests.
Additional Info: Advertising Policies
Submission Process for Print-Ready Ads
1. Upload via ARC:
- Go to the Ad List report in ARC.
- Select the correct month and client account.
- Click Submit Ad in the status column and choose from the available options.
2. Review Guidelines:
- Print-Ready Ad: Confirm all Additional Specifications meet requirements (green checkmarks in ARC).
- Creation Request: Form has been filled out and all materials have been submitted.
3. Deadline Adherence:
- Submit by 11:59 PM CT on the first day of the deadline.
- Late submissions may result in a previously run ad or house ad being used.
Additional Information: How to Upload a Print-Ready Ad for a Client
Common Rejection Causes
- Low resolution (whole ad or images under 300 DPI)
- Incorrect dimensions or file type
- Missing required elements (Logo, CTA, Contact Info)
- Watermarked Images
Additional Information: Ads Production FAQ