The Power of Print
In today’s fast-paced, digital-first world, print media delivers what others can’t: trust, engagement, and real results. Magazines inspire action, spark conversation, and remain top of mind long after publication.
73% of readers are influenced to try to buy new products, making magazines a top medium for driving action.
Magazines are among the most trusted media, with 82% of readers finding them credible.
What neuroscience tells us about why print ads work
- More focused attention, less distraction
- Higher comprehension and recall
- Stimulates emotions and desires
- Preferred by the majority (even millennials)
- Drives sensory input, contributing to reader impact
- Slower reading speeds
45% increase in purchase intent vs. ad fatigue in digital
45% higher recall for print ads vs. over-saturation in digital
75% of affluent readers love the touch and feel of print
Source: “What Can Neuroscience Tell Us About Why Print Magazine Advertising Works?” A White
Paper from MPA—The Association of Magazine Media, Scott McDonald, Ph.D. Nomos Research
Magazine readers notice ads and take action.
Ads in magazines are more engaging, more relevant, higher quality, and more likely to lead to sales than ads in other media.
