Content Policies for Social Media Marketing Deals

These content guidelines apply exclusively to all social media marketing partnerships, campaigns, and paid promotions. Any content submitted or published as part of a social media marketing deal must adhere strictly to the following policies. Non-compliant content will be rejected or removed.

Not Permitted in Social Media Marketing

Pharmaceutical Industry

• No promotion of pharmaceutical drugs or pharmacies.
• No marketing of ketamine or ketamine-related therapies.

Cosmetic Products and Procedures

• No weight loss products, services, or programs.
• No close-up images of body areas pinching fat or showcasing targeted fat loss.
• No before-and-after transformations for:
  • Wrinkle treatments (e.g., Botox, dermal fillers)
  • Weight loss
  • Anti-aging treatments
• No content that promotes or reinforces negative or unhealthy body image standards.

Tobacco, Vape, and Drugs

• No marketing of tobacco products, accessories, or paraphernalia. Including but not limited to:
  • Cigarettes, cigars, chewing tobacco, nicotine pouches, etc.
• No vape products or paraphernalia.
• No marijuana, CBD, Delta-8, or hemp products or accessories.
• No promotion of venues or events that encourage or permit tobacco use.

Politics and Social Issues

• No political content, parties, candidates, or causes.
• No mention of or reference to social issues, movements, or campaigns.

Firearms, Weapons, and Explosives

• No sales or imagery of firearms, weapons, or ammunition.
• No shooting ranges.
• No fireworks usage, promotions, or sales.
• No weapon accessories used to enhance or customize its form or function, including:
  • Silencers, suppressors
  • Optics (e.g., scopes), iron sights, or magnification devices

Casinos and Gambling

• No casino promotions.
• No mention or depiction of gambling, including in-person or online forms.

Dating Services

• No advertising for dating apps, websites, events, or matchmaking services—online or offline.

High Restriction Categories (Subject to Additional Review)

Alcohol

• Must comply with all local, state, and federal laws.
• Must not depict or encourage public intoxication.
• Content must be clearly targeted to users 21 years of age and older.

Firearms & Weapons (Educational Only)

• All content must comply with applicable laws and contain no promotional intent or imagery.
• Can promote:
  • Firearm safety training courses
  • Educational materials such as books or videos on responsible use
  • Informative content on the subject of weapons

Cosmetic Services (Restricted Terminology & Targeting)

• Permitted terms: "body sculpting" and "body contouring" only.
• Must be targeted to users 18 years and older.
• Acceptable services under review include:
  • Cosmetic surgery (e.g., breast augmentation/reduction, rhinoplasty, abdominoplasty, rhytidectomy, labiaplasty)
  • Anti-aging procedures (e.g., dermal fillers, injectables, microneedling, laser treatments)
  • Hair restoration and related treatments

Mental Health & Therapy

• No direct mention of mental health diagnoses.
• No direct mention of disabilities in headlines, captions, or targeting criteria.
• General wellness and support content is permitted, if presented respectfully and without diagnostic language.

Hunting Resorts and Outfitters

• Must avoid any mention or imagery of firearms or weapons.
• Promotion must focus on amenities and the overall resort experience.
• Any reference to hunting must emphasize:
  • Safety courses
  • Responsible wildlife management
• Must be targeted to individuals 18 years and older.