Industry-Specific Content Policy Guides

These industry-specific guides provide a framework that simplifies content policies for clients so they no longer need to guess what’s appropriate or acceptable. These clear guidelines ensure clients can produce content more efficiently and confidently, knowing that it meets industry standards and our brand’s expectations.

General Tips

1. Ensure image backgrounds don’t contain policy violations
2. Research unknown symbols/flags to avoid flagged content

Content Policy - Do's and Don'ts.pdf

Arts & Culture

Art Classes and Pottery

Dos

• Feature art classes that cater to a wide audience and are family-friendly
• Highlight the class’s unique features and include visuals of student work
• Include images of the class atmosphere
• Feature the community impact the classes have
• Include testimonials from students
• Profile of the business owner

Don’ts

• Feature artwork that contains profanity
• Feature artwork with nudity or sexual references
• Feature artwork with drug references
• Include images of classes that feature a nude model

Common Violations

• Profanity
• Nudity
• Sexual references
• Family-friendly wording

Comedy Clubs, Movie Theaters/Movies, Shows, Performance Arts, and Music

Dos

• Feature a diverse range of performers
• Feature family-friendly shows where possible
• Images of the performers
• The community impact of the event space or the performers
• Feature other events held at the club
• Classes or workshops held at the venue/theater
• Profile of the business owner

Don’ts

• Feature divisive performers or performers who are currently featured controversially in the media
• Include show titles or quotes with profanity or innuendo
• Feature show descriptions that include social issues or politics
• Feature show posters that contain nudity, sexual references, or that violate other content policies

Common Violations

• Profanity
• Divisive people
• Family-friendly wording
• Social issues

Museums and Art Galleries

Dos

• Family-friendly or educational artwork/exhibits
• Exterior images of the building/grounds or interior images of exhibits/artwork
• Other events happening at the museum or gallery
• Profile of featured artists or brief description of a historical exhibit
• History of the museum or gallery
• Community outreach programs and community impact
• Classes, lectures, or tours

Don’ts

• Artwork or exhibits with realistic nude figures or subjects in underwear/lingerie
• Artwork with political symbols, symbols related to social issues, hate symbols, or profanity
• Artwork with sexualized content
• Artwork or exhibit glorifying a controversial person or subject

Common Violations

• Nudity
• Social/racial issues
• Profanity
• Family-friendly wording
• Sexualized content

Beauty

Fashion

Dos

• Boutiques/stores that sell clothing, cosmetics, accessories, or jewelry
• Size-inclusive boutiques or brands
• Sales, specials, and giveaways hosted by local boutiques/stores
• Social or philanthropic events
• “How to” features
• Seasonal fashions or unique pieces
• Profile of the business owner

Don’ts

• Underwear or lingerie on models
• Underwear or lingerie on mannequins
• Clothing featuring profanity

Common Violations

• Nudity (Ex. lingerie and underwear)
• Lingerie/underwear on mannequins

Medical Spas, Day Spas, Float Spas, Massage Spas, Hair Removal, Tanning Salons

Dos

• Use QR codes to lead to “before” images and feature “after” images in the content
• Feature services offered by the facility
• Feature events offered by the facility
• Use images of models in athleisure or modest swimwear to demonstrate the use of specific services
• Use product images or images of the facility and its staff
• Profile of the business owner

Don’ts

• Show syringes entering the body or needles of any kind in the face
• Show blood, real or fake
• Use graphic images or descriptions of procedures
• Make healing claims that are not substantiated by the medical community at large
• Make guarantees or miracle claims of specific results
• Use altered or exaggerated images that misrepresent actual results
• Use images of models in underwear or lingerie

Common Violations

• Needles/graphic procedural representations
• Nudity
• Before/after images
• Healing claims (Ex. Reiki, sound healing, herbs, crystals, etc.)
• Occult content (Ex. Rituals, crystals, etc.)

Tattoos and Piercings

Dos

• Feature images of the inside and outside of the shop
• Feature the artist in a portrait or working
• Feature work done by the artists
• Feature events held at or in conjunction with the business
• Profile of the business owner

Don’ts

• Feature tattoos that are divisive or controversial (Ex. hate symbols/speech, pride symbols, political symbols, profanity, etc.)
• Feature tattoos that contain nudity or figures in sexualized poses
• Feature tattoos that contain drug references or paraphernalia
• Show images with blood

Common Violations

• Social issues 
• Profanity 
• Blood
• Nudity

Entertainment

Concert Venues and Stadiums

Dos

• Feature a wide range of events and musical performances
• Editorial features on celebrities
• Community impact or philanthropic works by celebrities or sports teams
• Sports games, dates, times, or any special theme nights

Don’ts

• Feature celebrities or others who are divisive or being featured controversially in the media
• Quotes from celebrities or event/tour titles with profanity
• Celebrity opinions/stories that violate our content guidelines, such as triggering content or political views

Common Violations

• Social issues
• Violence
• Profanity
• Divisive people
• Family-friendly wording

Dance Clubs

Dos

• Social, philanthropic, or community events
• Food and drink specials
• Featured music, DJs, or theme nights
• Images of the exterior and interior of the venue
• Product images, such as food and cocktails
• Encouragement of safety
• Profile of the business owner

Don’ts

• Encouraging binge drinking through bottle service or drinking games
• Feature food or drink with substances that violate our content policies (Ex. THC, Delta-8 Delta-9, Kava)
• Images of dancers that are in sexual or overly revealing clothing
• Images of overly drunk people

Common Violations

• Addictive behaviors
• Nudity
• Sexualized content

Exhibits and Observatories

Dos

• Feature family-friendly and educational exhibits and events
• Community outreach programs and community impact
• Classes, lectures, or tours
• Exterior images of the building/grounds or interior images of exhibits
• Other events happening at the venue
• Brief description of a historical exhibit
• History of the exhibit or venue

Don’ts

• Exhibits with realistic nude figures or subjects in underwear/lingerie
• Political symbols, symbols related to social issues, hate symbols, or profanity
• Exhibits with sexualized content
• Exhibits glorifying a controversial person or subject

Common Violations

• Social issues
• Nudity
• Blood

Event Planning and Services

Photography and Videography

Dos

• Feature images of romantic couples hugging or forehead kissing
• Feature senior photos, family portraits, pet portraits, or maternity portraits
• Feature branding services, corporate headshots, or food photography
• Profile of the business owner

Don'ts

• Show images of couples kissing on the mouth
• Only advertise boudoir
• Show images of models in underwear, lingerie, or revealing swimwear (Ex. thong bikini)
• Use full-body nude models, even if the intimate parts are covered

Common Violations

• Nudity
• Kissing
• Boudoir/lingerie/underwear

Event Venues/Spaces, Weddings, Event Planning, and Special Events

Dos

• Feature a wide range of events and services (Ex. wedding services, bachelor/ette parties, quinceañeras, birthday parties, catering, photography/videography, event planning, charitable events, etc.)
• Show images of the venue grounds and interior
• Show images of events
• Feature a diverse range of couples and patrons
• Profile of the business owner

Don'ts

• Show images of couples kissing on the mouth
• Use graphic or overly negative statistics in conjunction with philanthropic or other events
• Feature a casino night or gambling in conjunction with a non-philanthropic event

Common Violations

• Kissing
• Casino nights (excluding for charity)
• Triggering stats

Finance and Legal Services

Accountants, Personal Finance, Financial Planners, and Advisors

Dos

• Comprehensive range of services
• Financial education
• Details of education, expertise, certifications, and specializations
• Success stories
• Special offers or promotions
• Employee headshots
• Community engagements or philanthropic works
• Profile of the business owner

Don'ts

• Offer services only for one group or kind of person
• Use triggering or graphic statistics
• Use identifying details in client testimonials
• In-depth stories of divorce or death
• Use politics to sell services

Common Violations

• Divorce
• Triggering statistics
• Death/dying
• Politics
• Social issues

Legal and Attorneys

Dos

• Feature a list of the lawyer’s services
• Editorial about the lawyer from a humanitarian perspective (Ex. family, hobbies, favorite places around town, etc.)
• Lawyer’s education, certifications, or specialties
• Employee headshots
• Community impact and philanthropic works
• Special offers or promotions

Don'ts

• In-depth editorial about the lawyer’s practice (Ex. criminal law, family law, specific cases, divorce, etc.)
• In-depth stories about clients or stories with identifying information
• Offer services only for one group or kind of person (Ex. divorcees)
• Use triggering or graphic statistics
• In-depth content about laws and consequences

Common Violations

• In-depth divorce content
• DUI/drugs
• Child custody
• Services for divorcees only
• Triggering statistics
• Death/dying

Fitness

Dos

• Feature gyms, fitness centers, nutritionists, and dieticians
• Classes, events, and personal trainers
• Community involvement and philanthropic events
• Healthy recipes or health food restaurants
• Athletic wear
• Specials and promotions
• Success stories
• Home gyms or home fitness routines
• Educational content

Don'ts

• Use body shaming to sell services
• Images with divisive slogans or paraphernalia (Ex. “Don’t Tread on Me” flag, profanity)
• Models in revealing clothing
• Use triggering or graphic health statistics to sell services

Common Violations

• Nudity
• Flags in the background (Ex. divisive flags like the “Don’t Tread on Me” flag)
• Body shaming

Food and Beverage

Dos

• Unique or popular drinks and dishes
• The exterior and interior of the business (Ex. patio, unique decor)
• Events hosted by the business or services offered, such as catering
• Specials, happy hours, holiday-themed food/drink

Don'ts

• Events or specials that encourage binge drinking
• Events that encourage betting or gambling, such as sports betting
• Food or beverages with names that contain sexual innuendos or drug references (Ex. pornstar martini)

Common Violations

• Binge drinking
• Sports bars
• Sports betting/gambling
• Family-friendly language

Health + Wellness

CBD

Dos

• Profile of the business owner(s) (Ex. family, hobbies, favorite places around town, etc.)
• Interior and exterior images of the business
• Products that contain CBD only
• Products that comply with the Farm Bill regarding hemp
• Community impact
• Events hosted or attended by the business
• Specials and promotions

Don'ts

• Images of hemp in any form (Ex. raw, dried, illustrated, etc.)
• Profile on the business owner (Ex. family, hobbies, favorite places around town, etc.)
• Images containing drug paraphernalia (Ex. joints, bongs, pipes, grinders, etc.)
• Healing claims are not substantiated by the medical community at large
• CBD stores that also sell traditional marijuana
• Images of children holding age-restricted products

Common Violations

• Delta-8, Delta-9, and other forms of THC
• Kava or Krato

Cold Therapy/Cryotherapy and Saunas

Dos

• List of goods and services
• Special offers and promotions
• Images of services being used
• Images of the interior or exterior of the business
• Employee headshots or group images
• Share results (Ex. therapeutic relief)
• Customer testimonials
• Use QR codes to lead to “before” images and feature “after” images in the content

Don'ts

• Images of services being used with the model in underwear or revealing swimwear
• Claims that services will heal medical ailments rather than offer therapeutic relief
• Use altered or exaggerated images that misrepresent actual results

Common Violations

• Nudity
• Healing claims

Holistic and Wellness Services

Dos

• List goods and services
• Images of IVs in a therapeutic setting
• Images of acupuncture needles in the body 
• Interior and exterior images of the business
• Education, certifications, and specializations of employees
• Community impact and good works

Don'ts

• Make healing claims for goods and services that are not substantiated by the medical community at large
• In-depth content about Reiki, sound healing, crystals, etc.
• Images of needles of any kind in the face
• Images of syringes in the body
• Make claims of spiritual or metaphysical results for payment

Common Violations

• Healing claims
• Occult content (Ex. Reiki)
• Needles

Dentists/Dermatologists/Orthodontists/Gastroenterologists/Laser Eye Surgery/Hair Restoration/Orthopedists/Podiatrists

Dos

• List of goods and services
• Special offers and promotions
• Images of services being used
• Images of the interior or exterior of the business
• Employee headshots or group images
• Share results (Ex. therapeutic relief)
• Customer testimonials
• Education, certifications, and specializations of employees
• Use QR codes to lead to “before” images and feature “after” images in the content

Don'ts

• Images of needles of any kind in the face
• Images of syringes in the body
• Before/after graphic images, showing nudity, or showing the model in underwear
• Graphic, in-depth descriptions or images of procedures, infections, injuries, diseases, etc.
• Use altered or exaggerated images that misrepresent actual results

Common Violations

• Needles
• Graphic before/after images
• Graphic procedural descriptions

Men's Health, Women's Health, and Reproductive Health

Dos

• List of services provided and ailments treated
• The terms “sexual health” and “sexual wellness”
• Images of the interior or exterior of the business
• Employee headshots or group images
• Customer testimonials
• Education, certifications, and specializations of employees
• Special offers and promotions
• Community impact or good works
• Profiles on doctors (Ex. education, family, hobbies, favorite things around town, etc.)
• Product images

Don'ts

• Use other terminology such as, but not limited to, sex drive, sex function, sex life, libido, arousal, sexual pleasure/satisfaction, erection, orgasm, etc.
• Images with nude models or models in underwear
• In-depth or graphic discussion of health issues, infections, wounds, symptoms, or sexual function
• In-depth discussion of fertility, including miscarriage and abortion
• Needles of any kind in the face or syringes in the body

Common Violations

• Sexualized content (Ex. libido, etc.)
• Nudity
• Fertility
• In-depth discussion
• Graphic symptoms
• Needles
• Graphic procedural descriptions

Mental Health

Dos

• Local community organizations, outreach programs, and charities
• Therapists and psychologists
• Uplifting success stories, healing journeys
• Educational content such as types of therapies

Don'ts

• In-depth discussion of specific mental health struggles
• Triggering statistics or details
• In-depth discussion, details, or statistics regarding suicide
• In-depth discussion, details, or statistics of addiction/drug use

Common Violations

• Triggering content (Ex. suicide)
• Triggering statistics
• In-depth discussion

Nutritionists/Dietitians/Coaches, Healthy Eating, and Health Clinics

Dos

• Classes, events, and personal trainers
• Community involvement and philanthropic events
• Healthy recipes or health food restaurants
• Athletic wear
• Specials and promotions
• Success stories
• Home gyms or home fitness routines
• Educational content

Don'ts

• Use body shaming to sell services
• Models in revealing clothing
• Use triggering or graphic health statistics to sell services

Common Violations

• Healing claims
• Body shaming

Plastic Surgery

Dos

• List of services
• Special offers and promotions
• Images of services being used
• Images of the interior or exterior of the business
• Employee headshots or group images
• Share results (Ex. therapeutic relief)
• Customer testimonials
• Education, certifications, and specializations of employees
• Community impact or good works
• Use QR codes to lead to “before” images and feature “after” images in the content

Don'ts

• In-depth or graphic discussion of health issues, infections, or wounds
• Use body shaming to sell services
• Needles of any kind in the face or syringes in the body
• Graphic surgical images
• Graphic before/after images
• Use altered or exaggerated images that misrepresent actual results
• Show blood, real or fake

Common Violations

• Graphic procedural descriptions
• Needles
• Symptom descriptions
• Nudity
• Before and after images

Local Services

Adoption Services, Animal Shelters, Community Services, and Non-Profit Organizations

Dos

• Local non-profit organizations and community centers
• Community and philanthropic events
• Community impact
• History of the organization
• List of services
• Profiles on volunteers or organization employees
• Classes and programs

Don'ts

• In-depth detail of triggering situations or death
• Use triggering or graphic statistics
• Mention politics

Common Violations

• Death and dying
• Trigger statistics
• Social issues
• Politics

Funeral Services and Cemeteries

Dos

• List products and services
• Familial support programs
• Community outreach
• Profile on the business owner (Ex. family, hobbies, favorite places around town, etc.)

Don'ts

• In-depth details of how someone died
• Use triggering or graphic statistics

Common Violations

• Death and dying
• Triggering statistics

Security Services

Dos

• List goods and services
• Specials or promotions
• Community outreach
• Profile on the business owner (Ex. family, hobbies, favorite places around town, etc.)

Don'ts

• In-depth discussion of divorce or infidelity
• Offer surveillance of an individual (Ex. spousal private investigation)

Common Violations

• Divorce
• Surveillance

Professional Services

Photographers, Videographers, Film Production

Dos

• Feature images of romantic couples hugging or forehead kissing
• Feature senior photos, family portraits, pet portraits, or maternity portraits
• Feature branding services, corporate headshots, or food photography
• Profile of the business owner

Don'ts

• Show images of couples kissing on the mouth
• Only advertise boudoir
• Show images of models in underwear, lingerie, or revealing swimwear (thong/bikini)
• Use full-body nude models, even if the intimate parts are covered

Common Violations

• Kissing
• Nudity

Veterinarians

Dos

• List of services
• Employee headshots
• Images of the interior and exterior of the business
• Images of healthy patients
• Community outreach and impact
• Profiles on the vets (Ex. education, certification, family, hobbies, etc.)
• History of the practice
• Educational editorial

Don'ts

• Graphic images of surgery or other procedures (Ex. tubes down throats, blood, etc.)
• Images of needles puncturing the skin
• Images of deceased animals
• Images of other bodily fluids (Ex. vomit, urine, fecal matter, etc.)

Common Violations

• Needles
• Blood
• Graphic images
• Dead animals
• Surgical procedures

Shopping

Antiques/Artisans, Makers/Boutiques/Flowers, and Gifts

Dos

• Holiday and seasonal specials and promotions
• Unique gift ideas
• Images of the interior or exterior of the business
• Art/Craft events or marketplaces
• Employee headshots or group photos
• Profile on the business owner (Ex. family, hobbies, favorite places around town, etc.)
• Community impact or good works
• Events hosted or attended by the business

Don'ts

• Artwork with nudity
• Models or mannequins in underwear or lingerie
• Artwork or other products featuring profanity or sexual innuendo
• Artwork or other products with political symbols or messaging
• Artwork or other products featuring symbols or messaging regarding social issues

Common Violations

• Nudity
  • In art
  • Models/mannequins in underwear/lingerie
• Profanity
• Family-friendly wording
• Social issues
• Politics

Guns and Ammo

Dos

• Shooting ranges, gun shops, and game/hunting stores
• Specials and promotions
• Classes, education, and safety courses
• Images of the interior and exterior of the business
• Images of hunters or gun range participants where guns aren’t pointed at a person or the viewer
• Community outreach

Don'ts

• Content about gun shows or gun sales between private individuals
• Images of dead animals or blood of any kind
• Images of guns pointed at another person or the viewer
• Political content

Common Violations

• Active shooting images - shooter is pointed at a person or the viewer
• Dead animals (Ex. hunting)
• Blood
• Gun shows
• Politics

Sports and Recreation

Dos

• Local sports teams, both professional and recreational
• Community or philanthropic events
• Dates/times of games or where to buy tickets
• Gyms, golf courses, or recreational facilities
• Parks, gardens, and hiking trails
• Equipment rental

Don'ts

• Feature sports betting websites or events
• Feature events at bars where betting/gambling is encouraged
• Drinking games

Common Violations

• Sports betting and gambling

Travel

Dos

• Travel agents
• Private planes and airports
• Boutique swimwear
• Specials or promotions on cruises, tours, tickets, etc
• Tips and tricks on packing necessities
• Luxury luggage brands
• Historical locations

Don'ts

• Nude beaches or models in revealing swimwear (Ex. thong bikinis)
• Feature Casinos for their gambling
• Make claims about hauntings, ghosts, or paranormal experiences at spooky locations
• Food, beverage, events, products, etc., with names that contain profanity or sexual innuendo

Common Violations

• Nudity (Ex. revealing swimsuits)
• Casinos
• Profanity
• Family-friendly wording
• Occult Content (Ex. haunted places, ghost hunts)