Cross-Selling Policy & Workflow

POLICY EFFECTIVE FOR AGREEMENTS SIGNED ON OR AFTER JUNE 15, 2026

Cross-selling allows Publishers to collaborate across multiple publications to create broader advertising opportunities for clients while maintaining clear operational ownership and visibility through ARC.

Definition of Cross-Selling

A cross-sold agreement is defined as:

Any advertising agreement that includes insertions across multiple publications owned or managed by different Publishers
Any advertising agreement ran in another publication but owned or managed by a different Publisher

Eligibility Requirements

Established Publishers may cross-sell into other established publications.

Pre-Launch Publishers will not have the ability to cross-sell into other publications until they have launched. Agreements can be cross-sold into Pre-Launch magazines once they have hit $10K in revenue.

Publishers maintain the ability to restrict cross-selling participation within their publication through ARC.

ARC Workflow Requirements

All cross-sold agreements must be documented and managed through ARC.

Requirements include:

Agreements must clearly reflect insertion schedules for each publication
Participating Publishers must have visibility into the agreement
Proposal activity and updates should be communicated between participating Publishers

Publishers are responsible for reviewing publication restrictions and availability before presenting opportunities to clients.

Cross-Selling Dashboard

In ARC, a Cross-Selling dashboard will be accessible to control what can and cannot be sold into your magazine.

Publishers may restrict:

Premium placements
Specific advertiser categories
Cross-selling availability within their publication
Ad size limitations

In the drop-down menu you can select another publication you are interested in selling into and review their rate card rate by ad size as well as the available ad size, placement and industries.

Restrictions will be managed through ARC and must be respected by all participating Publishers.

Pricing Structure

Cross-sold agreements should be sold at the receiving publication’s current Rate Card rate or higher. If discounts are applied, commissions earned will be reduced by that amount.

Rate Card pricing may still qualify for insertion-based pricing tiers when applicable across participating publications. The applied rate for each publication is based on the total insertions across all publications.

Standardized Commission Structure

Cross-sold agreements will follow a standardized commission structure at the receiving Publishers Rate Card rate or higher:

Receiving Publisher (publication running the advertisement): 80%
Selling Publisher: 20%

Corporate will manage payment collection and commission payouts and will retain the standard 7% from the total ad revenue.

Discounting Commission

The Rate Card price may be discounted when necessary to close a sale. However, any discount applied will reduce only the Selling Publisher’s 20% commission.

The Receiving Publisher’s 80% commission may not be discounted.

Rate Card Price: $1,000/month

Standard Payout:

Receiving Publisher: $800
Selling Publisher: $200

Discounted Sale Price: $850/month

New Payout:

Receiving Publisher: $800
Selling Publisher: $50

Account Ownership & Responsibilities

The Selling Publisher serves as the primary client contact and is responsible for:

Relationship management
Client communication
Coordination of creative assets
Customer service
Collections follow-up

Participating Publishers retain authority over content and placement within their own publication.

A Publisher must be copied on proposals that include their publication at the time the proposal is presented to the client.

Digital Directory and Social Media Marketing agreements may not be independently cross-sold.

If Digital Directory or Social Media Marketing is included within a bundled agreement:

Print revenue follows the approved cross-selling structure
Commissions on digital revenue are all assigned to the Selling Publisher

Deadlines & Insertions

If a cross-sold agreement includes publications with different ad deadlines, insertions must be adjusted to the next available issue when deadlines have already passed for participating markets. Publishers are responsible for communicating deadline constraints during the sales process.

Ownership Transitions & Cancellations

Cross-sold agreements remain visible to all participating Publishers within ARC.

For the first 60 days following contract execution, only the Selling Publisher may initiate cancellation of the agreement.

After 60 days:

Any participating Publisher may request removal of insertions from their publication if the account becomes unpaid or non-compliant
Each Publisher maintains authority over insertions within their own publication

If a Publisher leaves the company, ownership of cross-sold agreements associated with their publication will transfer to the incoming Publisher for that market.

Any cancellation fees, debt assignment, or collections responsibilities will follow company cancellation policies and ownership structure.

Reporting & Accountability

All participating Publishers are expected to:

Maintain accurate account activity within ARC
Communicate updates affecting participating publications
Respect publication restrictions and approval structures
Collaborate professionally throughout the lifecycle of the agreement

Failure to follow cross-selling workflow expectations may result in removal of cross-selling privileges or additional leadership review.