Page Rate Requirements & Policy

Purpose:

To establish consistent page rate standards that support publisher profitability, operational consistency, and long-term business health.

Page Rate Requirements:

Minimum Page Rate (Post-Launch)

• Publishers must maintain a minimum average page rate of $1,200 at all times.
• Any new contract that would result in an average page rate to drop below $1200 will automatically decline in ARC
  • A system error pop-up will notify the submitter
• Any contract changes, loss of insertions, or cancellations outside of the advertising agreement terms and conditions that would result in an average page rate to drop below $1200 will not be permitted.

Pre-Launch Standards (New Publishers)

• Starting with the March 2026 training class, the required pre-launch average page rate is $1,400
  • This aligns with where active publishers are expected to land over time
• Prelaunch Publishers may include up to one (1) full page of $0 ads at launch
  • No additional $0 pages will be permitted for Prelaunch pubs
• Prelaunch contracts resulting in an average page rate  below $1,400 will be automatically declined in ARC