Ad Page Count Management

The magazine's page count is calculated by the total number of ad pages. The formula to calculate how many ad pages can be sold for a certain page count is: 50% of the page count plus 1.

Ex: For a 44-page magazine, 50%+1 is 23.

Any ad count over 50%+1 of the original page count will bump the page count to the next available size.

Ex: If the ad page count was 22.50, making the total pages 44, but a full page ad is sold, making the total ad pages 23.50 pages, the ad pages have now exceeded the maximum ad pages for a 44-page magazine, and will bump the total page count to 52 pages. The magazine total page count will fluctuate up and down in total pages depending on the range of ad page count.

Note: Editorial pages have nothing to do with ad pages or the size of the magazine.

Below is a table showing the page count and maximum ad pages using the equation.

Page Count	Maximum Ad Pages
36	19
40	21
44	23
52	27
56	29
60	31
68	35
72	37
76	39
84	43
88	45
92	47
100	51
104	53
108	55
116	59
120	61
124	63
132	67
136	69
140	71
148	75
152	77
156	79
164	83
168	85
172	87
180	91
184	93
188	95
196	99
200	101
204	103
212	107