Ad Page Count Management
The magazine's page count is calculated by the total number of ad pages. The formula to calculate how many ad pages can be sold for a certain page count is: 50% of the page count plus 1. Ex: For a 44-page magazine 50%+1 is 23.
- Any ad count over 23 will bump the page count to the next available size.
- Editorial pages have nothing to do with ad pages or the size of the magazine.
Below is a table showing the page count and maximum ad pages using the equation.
| Page Count | Maximum Ad Pages |
| 36 | 19 |
| 40 | 21 |
| 44 | 23 |
| 52 | 27 |
| 56 | 29 |
| 60 | 31 |
| 68 | 35 |
| 72 | 37 |
| 76 | 39 |
| 84 | 43 |
| 88 | 45 |
| 92 | 47 |
| 100 | 51 |
| 104 | 53 |
| 108 | 55 |
| 116 | 59 |
| 120 | 61 |
| 124 | 63 |
| 132 | 67 |
| 136 | 69 |
| 140 | 71 |
| 148 | 75 |
| 152 | 77 |
| 160 | 81 |
| 164 | 83 |
| 168 | 85 |
| 172 | 87 |
| 180 | 91 |
| 184 | 93 |
| 188 | 95 |
| 196 | 99 |
| 200 | 101 |
| 204 | 103 |
| 212 | 107 |