Social Media Prospecting and Appointment Setting
Account Setup
- Publisher uses personal Facebook page to access the Business Facebook page (We DO NOT have access to your personal page)
- The Facebook Business page and Instagram page are connected
- The corporate office will reach out for setup during virtual training
Social Media Prospecting with Kaylee Williams - Set Appointments Fast!
How to Follow, Like & DM Prospects
Finding Prospects on Social Media
- Begin by targeting Existing Prospecting Lists
- Connect with Community Facebook Groups
- How to Find & Request Prospects on Community Facebook Groups
Hashtags to Search on Instagram
Adjust the below for your respective market!
#kcsmallbusiness
#kcsmallbiz
#kcbusiness
#kansascitybusiness
#kclocal
#localkc
#kansascitylocal
#kclocalbusiness
#kclocaleats
#kclocallove
#shoplocalkc
#eatlocalkc
#shopsmallkc
#kcentrepreneur
#supportlocalkc
Appointment Setting Scripts for Instagram
- Hello! I’m [Insert Name] and I’m expanding a hyper-local luxury magazine to [Insert Location] this (next season). My magazine is mailed directly to the most affluent and influential residents in town. I’d love to meet with you, learn more about your business, and see if we’d be a good fit. What do you have available this week?
- Hi there! My name is [Insert Name]. I’m expanding a hyper-local luxury magazine to [Insert Location] this next [Insert season]. My magazine is directly mailed to the most affluent and influential residents in the area. I’d love to meet with you, learn more about your business, and see if we’d be a good fit for one another. Do you have any availability next week?
- Hey, how’s it going? My name's [Insert Name] and I’m expanding a hyper-local luxury magazine in [Insert Location] this next [Insert season]. My magazine is mailed directly to the most affluent and influential residents in the area. I’d love to meet with you, learn more about your business, and see if we’d be a good fit for each other. What do you have available later this week?
Posts to Facebook Groups
- I am the owner of a luxury magazine expanding here in [Insert City] this [Insert Season]. I’m looking to partner with a(n) [Insert Industry] in the area to feature for our readers. My question is - Who is a top business in this area that you trust and would recommend, and why?
- Who's the best local [Insert Industry] & [Insert Industry] in the area? I own a luxury magazine expanding in [Insert City] and would love to feature these local businesses! Local, experienced, and best-in-class, only, please! Tell me about your experience!
Me again! I own a luxury magazine expanding into [Insert Industry] this [Insert Season]. I’m looking to feature some businesses in these industries…experienced, and best-in-class only!
[Insert Industry]
[Insert Industry]
[Insert Industry]
You all have been so helpful with me finding a great [Insert Industry] to partner with, & I’m hoping you can give me your feedback on these, too!
[Insert Industry]
[Insert Industry]
Appointment Setting Scripts for Facebook
- I came across your page today & you [Insert compliments: do beautiful work, seem like you're targeting high-end customers, are a highly recommended business in our town, etc.] I think we're people who should get to know each other! I'm [Insert Name], the owner of [Insert City] Lifestyle, a luxury community magazine that's expanding into the community and is direct-mailed to affluent homes in [Insert City]. I would love to meet with you and properly introduce myself! Is there a good time on Wednesday or Thursday for you? If it's easier, my availability can be viewed here. [Insert Link to Calendar]
- I’ve been following your business for some time now. [Insert personal context: My kids love your food, My mom gets her hair done here, My neighbor had their kitchen remodeled by you, I drove by your truck yesterday, etc.] I'm [Insert Name], the owner of [Insert City] Lifestyle, & I’m hoping you can help me out. I’m looking to connect with the person who handles marketing for the company. We have some opportunities that you may be a good fit for - published articles as well as advertising partnerships & digital promotions on our website and social media platforms. Who would be the best person for me to contact? Thanks so much for your help!
- I was looking for a great [Insert Industry] and [Insert Name] recommended you on a Facebook group I am a part of. I'm [Insert Name], the owner of [Insert City] Lifestyle, & I partner with only the best-in-class businesses in our town. It seems you’re on that list, so I want to connect with you this week to get to know a bit more about what makes you folks special. Would you be available to sit down on Thursday or Friday this week?