Launch Layouts and Concepts
Launch Issue 1 - 25 Pages of Content
Anchor Content
Pages: 6 total (1 page each)
- Cover
- Lifestyle Letter from Editor/Masthead
- Table of Contents
- City Scene
- Business Monthly
- City List
Note: If they only provide 1 of City Scene or Business Monthly, then up the page count of the National Content by 1 page.
Local Content
4 pages Food or Home Content should be based on food or home. Feature a restaurant in your area or an interior designer. |
Local Content
1 Page Publisher Feature This article should be done on the publisher. It's an opportunity to introduce the publisher as a person, not just a publisher! The “favorite things” can be daily use items, restaurants around town, travel destinations, etc. |
Local Content
3 Page Advertiser Feature This article should be for one of your larger contracts that has a promised feature as part of their contract. Note: Practice expanding a page and using production notes. |
Evergreen Content - Food & Drink
Pages: 4 pages
Idea: Mixing Health and Flavor
Explanation: Delicious Mocktails to Savor Without the Alcohol.
Notes: Can be reduced as needed if ad sales go up.
Evergreen Content - Home & Design
Pages: 3 pages
Idea: Finding a Touch of Glam
Explanation: HGTV star shares her secrets to make a home look both beautiful and livable.
Notes: Can be reduced as needed if ad sales go up.
National Content
Pages: 3 pages
Idea: Changes per monthly theme
Notes: Can be reduced as needed if ad sales go up.
Launch Issue 2 - 24 Pages of Content
Anchor Content
Pages: 7 total (1 page each)
- Cover
- Lifestyle Letter from Editor/Masthead
- Table of Contents
- City Scene
- Business Monthly
- Events
- City List
Local Content
4 Pages Home Article Home feature. Ask your publisher if they have any realtors, builders, designers or other home-related advertisers who could partner for this piece. |
Local Content
3 Pages Person Profile - Advertiser An advertiser's dream! Share how someone contributes to their community by giving back. |
Local Content
1 page Hidden Gems of the City Gather a list of four hidden gems of the city. This is a great way to get an advertiser or community member involved and ask about the places they love in the city that only locals will know. |
Local Content - Choose Your Layout
Pages: 4 pages
Idea: Advertiser Content
Explanation: This article should be for one of your larger contracts that has a promised feature as part of their contract. Make sure this article is on-theme. If working with an advertiser, find a way to tie them into the theme in some way.
Local Content - Choose Your Layout
Pages: 2 pages
Idea: Local Content
Explanation: On-theme local content from your community or a partner.
Available Layouts
Layouts now available for launch issue two to choose from for the two articles above:
- Food and Drink 1C
- Food and Drink 3A
- Full Text 3A
- Full Text 4F
- Full Text 5D
- Full Text 6D
- Gallery 2A
- Gallery 5A
- Gallery 6B
- Round Up 1A
- How To 1B
- How To 2A
- Q&A 1B
- Q&A 2A
- Q&A 2C
- Q&A 4A
National Content
Pages: 3 pages
Idea: Changes per monthly theme
Notes: Can be reduced as needed if ad sales go up.
Launch Issue 3 & 4 - 22 Pages of Content
Anchor Content
Pages: 7 total (1 page each)
- Cover
- Lifestyle Letter from Editor/Masthead
- Table of Contents
- City Scene
- Business Monthly
- Events
- City List
Local Content - Choose Your Layout
Pages: Suggested 4 pages
Idea: Local article, non-advertising
Explanation: Spotlight something in your community. This on-theme article can feature anything from food, home interiors, local entertainment, and so on.
Local Content - Choose Your Layout
Pages: Suggested 3 pages
Idea: Advertiser Promised Article
Local Content - Choose Your Layout
Pages: Suggested 2 pages
Idea: Person Profile
Explanation: Local Spotlight - Feature an interesting person or advertiser from your community.
Local Content - Choose Your Layout
Pages: 3 pages
Idea: Local Content
Note: This may be a good opportunity to try choosing a custom layout.
National Content
Pages: 3 pages
Idea: Changes per monthly theme
Notes: Can be reduced as needed if ad sales go up.