Best Practices for Promised Client Content

Promised content refers to articles provided to advertisers as part of their contractual agreement with the publisher. Maintaining a balance between promised content and authentic community content is vital for preserving the magazine’s integrity. A 50/50 ratio is recommended to reflect the community while honoring client agreements.

Best Practices for Promised Content

1. Keep the Balance:
   • Avoid exceeding 50% promised content to maintain editorial integrity.
   • Use creative strategies to integrate client content seamlessly. (Tips are shared during monthly content calls—attend or listen to recordings if you can’t join live.)
2. Planning and Organization:
   • Customer Content Tab in ARC:
     • Under the Issues tab in ARC, you’ll find the Customer Content section.
     • This lists clients with promised articles and the approximate timeline for publication.
     • Confirm timelines with the publisher, as dates may need adjustment.
   • Spreadsheet Tracking:
     • Collaborate with the publisher using a shared spreadsheet.
     • Track clients’ promised content by month and plan upcoming issues.
     • Use the spreadsheet to manage additional client opportunities, such as features in Business Monthly or City Scene.
3. Client Communication and Preparation:
   • Review the Customer Content tab for client details, including contact information and any notes from the publisher.
   • If information is incomplete, contact the publisher before reaching out to the client.
   • Prepare article angle ideas before discussing with the client but remain open to their input.
   • Emphasize your role in crafting compelling content that will engage readers, ensuring clients trust your editorial judgment.
4. Set Boundaries:
   • Editorial vs. Advertising:
     • Remind clients that an editorial differs from an ad and that your team specializes in presenting them in the best light.
     • Avoid allowing clients to dictate layout, page count, or design.
   • Corporate Design Control:
     • Be cautious of overpromising on design specifics, as corporate guidelines often govern article layouts.
     • Keeping clear roles reduces client maintenance and ensures editorial control remains with your team.

Steps to Add Promised Content in ARC

Promised content is entered the same as community content. The only difference is that it is for a client, so you will want to link it to the business in the assignment tab.

1. Navigate to the Issues Tab:
   • Go to the Editorial portal and click on Issues.
2. Access the Editorial Timeline:
   • Scroll down to the Editorial Timeline.
3. Add Content:
   • Click the “Add” button next to your available pages.
   • In the Add Article pop-up, select Community Content (same as for regular articles).
   • Link the content to the client using the Assignment Tab.
4. Verify Details:
   • Check the Customer Content tab for client agreements and timelines.
   • Confirm details with the publisher before proceeding.
5. Track and Review:
   • Use a shared spreadsheet to monitor content progress and plan future issues.
   • Include notes on extra client opportunities, such as event features or other editorial spaces.