How to Enter National Content and Evergreen Articles

Both National Content and Evergreen Articles can be added to your content list in ARC to meet specific editorial needs. Follow these steps to add either type of content.

National Content

1. Go to the Editorial portal in ARC and click on the Issues tab.
2. Scroll down to the content list.
3. Click the “Add” button at the top of the content list, next to the available pages.
4. In the Add Article pop-up, select “National Content” from the list.
5. Choose the available national content article and specify the number of pages needed.
   • If there is nothing in the National Content dropdown list, then it means there is no available National Content for the month. 
6. Click “Add” to return to the content list, where the national content article will now appear.

Evergreen Articles

Evergreen articles are pre-published pieces that can fill editorial gaps, address page count increases, or provide flexibility close to the deadline.

1. Go to the Editorial portal in ARC and click on the Issues tab.
2. Scroll down to the content list.
3. Add an Evergreen Article.
   • Click the “Add” button next to your available pages at the top of the content list.
   • In the Add Article pop-up, select “Evergreen Content” from the list.
4. Choose the appropriate article.
   • Use the drop-down menu to select an article that matches the current month’s theme or any other suitable theme.
   • ARC automatically filters out previously used articles to avoid duplication.
5. Select Article Length. 
   • If available in multiple page counts, choose the desired number of pages.
6. Add and Verify:
   • Click “Add” to include the article in your issue.
   • Return to the Issues Tab to confirm the article appears in the content list.

Key Notes

• National content is typically predetermined and thematic.
• Evergreen articles should only be used as a backup option for unforeseen editorial needs, such as last-minute page count increases or article cancellations. Avoid relying on them regularly.
• Evergreen and National Content articles are not posted online because they are not local. Publishing them on websites or landing pages reduces community engagement and risks multiple publishers posting identical content, which can detract from local uniqueness.