Advertisement Tag

Use of Advertisement Tag

An Advertisement Tag is used to differentiate an advertisement from an editorial. If a provided ad or a creative request contains text that covers more than 50% of the ad space or is in a multi-column format, has a headline or a byline, or the request specifically asks for an advertorial layout, an advertisement tag will be placed at the top center of the ad. This includes all ad sizes above 1/4 page.

Notification Process

Ad Designer notifies National Support, who reaches out to Publisher to let them know the Advertisement Tag has been placed on their client’s ad.

Maintaining a clear separation between editorial and advertising content is important for the integrity of our brand. The decision to place an Advertisement tag at the top of an ad is made by the creative team when an ad too closely resembles the essence of the City Lifestyle visual identity, signaling to our audience that the content they are engaging with is a paid promotion and not part of our editorial offerings. Nothing is needed on your end, we just wanted to supply you with a heads-up!

Examples of Ads Requiring the Tag