Advertisement Tag

Advertorial-style ads, defined as paid content designed to resemble editorial material, are strictly reserved for contracted external clients and will be clearly distinguished by use of a visible "Advertisement" tag to ensure transparency for readers.

Use of Advertisement Tag

An Advertisement Tag is used to distinguish an ad from editorial content. A tag will be placed at the top center of an advertisement if the ad's text covers more than 50% of the page, if the layout mimics editorial formatting (such as using multiple columns, headlines, or bylines), or if the creative request specifically asks for an advertorial-style layout.

Notification Process

The Ad Designer notifies National Support, who reaches out to the Publisher to let them know the Advertisement Tag has been placed on their client’s ad.

Maintaining a clear separation between editorial and advertising content is important for the integrity of our brand. The decision to place an Advertisement tag at the top of an ad is made by the creative team when an advertisement too closely resembles editorial, signaling to our audience that the content they are engaging with is a paid promotion and not part of our editorial offerings. 

Advertorial ads must still function as an advertisement. They must include a logo or clear branding of a business, contact information, and must serve a clear business function. All submitted advertisements are subject to review and approval to ensure compliance with our policies and other relevant guidelines.

Nothing is required on your end; we just want to give you a heads-up!

Examples of Ads Requiring the Tag