Order of Anchor Content

This is the static order of Anchor Content at the front of every issue:

1. Cover
2. Lifestyle Letter
3. Table of Content
4. City Scene
5. Business Monthly

These are the static anchor content pieces at the back of each issue: 

• Calendar of Events 
• Realty Report (must always be in the back 1/4 of the magazine)

As far as how to order the other editorials, we suggest placing them in a way to mix interesting and pretty content throughout and weave the dryer/less attractive editorial in between the really pretty ones. 

Tips: It is best practice to place the larger, photo-centric feature in the middle of the book. The first story in the magazine should be a fun one like a hot spot or something interesting to keep the readers flipping, and the majority of people flip through a magazine backward (from back to front- who knew!)