Adjusting an Ad Insertion

Downgrading an Ad Insertion

Downgrading an ad or pausing an ad helps the publisher show “Customer Love” and can help keep an advertiser in the magazine during a potential hardship or their slower revenue months.  Downgrading or pausing keeps the clients happy and keeps them wanting to stay in the magazine.

Guidde: How to Downgrade or Pause an Ad Insertion

Downgrading an ad insertion must be done internally by a National Support Specialist.

To request this in Arc:

1. Click the “?” icon in the top right corner of the screen.
2. In the beacon, select "Email" to submit a support request or "Chat" if a specialist is available.

When submitting your request, include all key details to ensure a smooth process:

• Account Name
• Insertion Size
• Insertion Cost
• Terms (month(s) and year for the insertion)
• Any other relevant information

Example: “Please downgrade Meierotto Jewelers’ ad for October and November 2024 from a ½ page horizontal ad to a ¼ page vertical ad. Please change the revenue to $700.00 for each insertion.” (If there is a revenue change.)

Pausing an Ad Insertion

Pausing an ad insertion must be done internally by a National Support Specialist.

To request this in Arc:

3. Click the “?” icon in the top right corner of the screen.
4. In the beacon, select "Email" to submit a support request or "Chat" if a specialist is available.

When submitting your request, include all key details to ensure a smooth process:

• Account Name
• Insertion Size
• Insertion Cost
• Terms (month(s) and year for the insertion)
• Any other relevant information

Example: “Please pause Meierotto Jewelers’ ad for October 2024 and add to the end of the contract.”

Per Policy: Pauses must be communicated through a ticket to the National Support team with a minimum of 20 days' notice before the ad deadline, and only allotted 1 pause option is allotted every 12 months. 

A support specialist will follow up if additional details are needed and when the insertion has been added to the contract.

Splitting an Ad Insertion

Splitting an ad Insertion becomes helpful when a client wants to run multiple ads on one ad Insertion.  We do not allow multiple advertisers on one insertion, however, we can run two advertisers side by side by splitting the insertion and placing Placement Notes indicating which two ads you want to run side by side.

Guidde: How to Split an Ad Insertion

Splitting an ad insertion must be done internally by a National Support Specialist. This request must be submitted before the creative deadline.

To request this in Arc:

1. Click the “?” icon in the top right corner of the screen.
2. In the beacon, select "Email" to submit a support request or "Chat" if a specialist is available.

When submitting your request, include all key details to ensure a smooth process:

• Account Name
• Current Insertion Size
• New Insertion Sizes
• Insertion Cost
• Terms (month(s) and year for the insertion)
• Any other relevant information

Example: “Please split Meierotto Jewelers’ October 2024 ½ page horizontal ad into two ¼ page vertical ads.”

A support specialist will follow up if additional details are needed and when the insertion has been added to the contract.