Understanding your Residential Distribution Overview

The Residential Distribution Overview is essential information for publishers to effectively communicate to clients/potential clients where their ad dollars are specifically going — high-value households within their communities. By focusing on single-family homes in specific carrier routes, your distribution team has ensured your magazines reach audiences with the highest income levels and home values, meeting advertiser expectations and boosting reader engagement. Annual updates allow publishers to stay aligned with demographic changes, ensuring you consistently reach the most relevant audiences and provide clear value to your clients with each and every issue.

Key Components of Residential Distribution

Focus: Distribution is limited to single-family homes (SFDU), specifically excluding condos, townhomes, and apartments to maintain target demographics.

Routes: Carrier Routes define specific postal routes within zip codes allowing for targeted distribution by demographic alignment.

Quantity: An annual list is generated, selecting routes based on criteria such as median income and home value, targeting 6,500+ high-value homes in each territory.

Residential Distribution Overview Layout

The distribution report includes:

Zip Code: Lists assigned zip codes.
Carrier Route ID: Unique identifier for each postal route.
City: City location details.
SFDU: Total single-family homes on the route.
Median Income: Average income reported to the IRS for the area.
Median Home Value: Average Single Family Home property value.
Median Age: Average age of residents.
PHWC: Percentage of homes with children.
State: State.

Example of the Residential Distribution Overview

Using the Overview Effectively

For New Publishers

The initial overview shows our ideal target demographics.

For Established Publishers

Highlighted routes represent current routes that continue to meet or exceed City Lifestyle target demographics.
Unhighlighted routes are new route suggestions from the Distribution team that now meet or exceed a previous route's target demographics.
Routes listed below the legend table are recommended for removal from the previous existing list, typically due to route changes by the USPS.

Annual Review Recommendation

Publishers are encouraged to annually update their distribution list to ensure they’re always being received in the highest value homes available in their targeted demographic territory.

Established Routes

Once Routes are set they will appear in ARC > Distribution > Residential Routes

Understanding your Residential Distribution Overview

Discover how to navigate through your Residential Distribution Overview and access essential information effortlessly

1. Residential Distribution Overview

The Residential Distribution Overview gives essential information for publishers to effectively communicate to clients where their ad dollars are specifically going within their communities. By focusing on single-family homes in specific carrier routes, your distribution team has ensured your magazines reach audiences with the highest income levels and home values, meeting advertiser expectations and boosting reader engagement. Annual updates allow publishers to stay aligned with demographic changes, ensuring you consistently reach the most relevant audiences and provide clear value to your clients with each and every issue.

2. Key Components of Residential Distribution

The key components of residential distribution are Focus, Routes and Quantity. The distribution is limited to single-family homes, specifically excluding condos, townhomes, and apartments to maintain your target demographic. Routes are defined as specific postal routes within your zip codes allowing for targeted distribution. Quantity relates to a distribution list, generated annually, based on criteria such as median income and home value, targeting 6,500+ high-value homes in each territory.

3. Report Overview

Here is an example of the residential distribution report. It includes your residential routes zip codes, the carrier routes ID, which are unique identifiers for each postal routes, the city, the of total single-family homes, the average income reported to the IRS, average single-family home property value, average age of the residents, percentage of homes with children and the state.

4. Using the Overview Effectively

For new Publishers, the initial overview will suggest routes to help target ideal demographics. For established Publishers, the highlighted routes represent current routes that continue to meet or exceed City Lifestyle target demographics. Unhighlighted routes are new suggestions from the Distribution team and route listed below the legend table are recommended for removal, typically due to routes changes by the USPS.

5. Distribution

Once routes are established, Publishers can view them in ARC by clicking the Distribution tab on the left hand side.

6. Select Magazine

Select the magazine from the dropdown menu.

7. Click "Residential Routes"

Access residential distribution details under the Residential Routes tab.

8. View Residential Routes

Here Publishers can view monthly residential distribution routes. Publishers are encouraged to annually update their distribution list to ensure they’re always being received in the highest value homes available in their targeted demographic territory.

This guide walks you through understanding your Residential Distribution Overview.