Identifying Residential Distribution in EDDM

This tool allows publishers to verify if neighborhoods, specific areas, or specific addresses are or are not within their residential distribution.

Steps and Key Considerations:

New Publishers: Access the Residential Distribution Overview Email

Begin by opening your Residential Distribution Overview provided by the Distribution Department. This document contains the list of distribution routes covering the highest-value homes in your territory.

Established Publishers: Access Residential Routes in ARC

Established publishers considering additional routes or wanting to verify their mailing routes should go to ARC > Distribution and click on Residential Routes. This tab shows your current routes (and matches the overview mailed to you annually).

  1. In a new browser, go to EDDM (Every Door Direct Mail by USPS).
  2. Enter the zip code for the area you’re reviewing.
  3. Under Refine Search, select Table View.
    1. Why Table View? Table view organizes route details, making it easy to compare routes directly with your Residential Distribution Overview (for new publishers) or Residential Routes in ARC (for established publishers).
    2. NOTE: This information will NOT match the count on your overview list as City Lifestyle only mails to single-family homes. The information EDDM provides includes every address with a mailbox on the route.
  4. Checkmark the routes from your overview (for new publishers) or ARC list (for established publishers) in the table view - again, this matches your overview. 
  5. Switch back to Map view to see the highlighted routes in blue for a “street-level” view of the areas covered by your distribution. Use this map to verify the subdivisions you are looking for are covered.

Assess Specific Addresses:

  1. Type the address into the search bar on EDDM and hover over the location.
    1. If the address falls within a blue highlighted route, it indicates it is already covered by one of your existing routes.
    2. If the address does not fall within a blue-highlighted route, look in the top left corner of the EDDM screen for the route number for the area you may be interested in adding. Then, put in a ticket for a conversation with the Distribution team.
  2. When debating adding a route, remember that the entire route will be included, not just the individual address. Many routes include areas with mixed demographics or a range of income levels.
    1. However, if the route includes a high-priority neighborhood or a valuable area for your publication, the entire route may still be beneficial to include. This can ensure that desirable areas—such as a new high-end development or affluent neighborhood—are part of your distribution, even if some homes within that route may not perfectly match your target demographic.

How to Look Up Residential Distribution Routes in EDDM

Discover how to navigate through your Residential Distribution Overview and access essential information effortlessly

Go to citylifestylehq.com

1. The Every Door Direct Mail tool from USPS allows publishers to verify, evaluate, and make strategic decisions about their distribution routes, leveraging their local knowledge to optimize reach in valuable communities. Highlighting and understanding selected routes helps determine if they are effectively covering "hot" locations like new developments, affluent neighborhoods, or other high-potential areas that align with the target audience.

The Every Door Direct Mail tool from USPS allows publishers to verify, evaluate, and make strategic decisions about their distribution routes, leveraging their local knowledge to optimize reach in valuable communities. Highlighting and understanding selected routes helps determine if they are effectively covering hot locations like new developments, affluent neighborhoods, or other high-potential areas that align with the target audience.
The Every Door Direct Mail tool from USPS allows publishers to verify, evaluate, and make strategic decisions about their distribution routes, leveraging their local knowledge to optimize reach in valuable communities. Highlighting and understanding selected routes helps determine if they are effectively covering

2. Residential Distribution Overview

For new publishers, begin by opening your Residential Distribution Overview provided by the Distribution Department. This document contains the initial list of distribution routes covering your target area and serves as the foundation for your current mailing strategy.
Residential Distribution Overview

3. Distribution

For established publishers who are considering changes to their mailing routes, go to ARC and click the Distribution tab on the left hand side.
Distribution

4. Select Magazine

Select the magazine from the dropdown menu.
Select Magazine

5. Click "Residential Routes"

Access residential distribution details under the Residential Routes tab.
Click 'Residential Routes'

6. View Residential Routes

This tab shows your current, ongoing routes and serves as the basis for reviewing which areas to add or remove.
View Residential Routes

7. Every Door Direct Mail by USPS

In a new browser tab, go to Every Door Direct Mail by USPS at eddm.usps.com
Every Door Direct Mail by USPS

8. Search Zip Code

Enter the zip code for the area you're reviewing and click Search.
Search Zip Code

9. Click "Table"

Under Refine Search, select Table view.
Click 'Table'

10. Table View

Table view organizes route details making it easy to compare routes directly with your Residential Distribution Overview or Residential Routes in ARC. Please note this information will not match the information on your overview list as City Lifestyle only mails to single family homes, and the EDDM includes every door with a mailbox.
Table View

11. Select Current Routes and Map View

Select the routes currently in your mailing list and switch back over to Map view.
Select Current Routes and Map View

12. Highlighted Routes

The routes highlighted in blue show the areas covered in your current distribution. Use this map to verify the subdivisions you are looking for are covered.
Highlighted Routes

13. Assess Specific Address

To assess a specific address for targeted coverage, type the address into the search bar.
Assess Specific Address

14. Check Address in Route

If the address falls within a blue highlighted route, this indicates that it is already covered by one of your existing routes.
Check Address in Route

15. Check Route Number

If the address does not fall within a blue highlighted route, look in the top left corner of the EDDM screen to find the route number for the area you may be interested in added. Put in a ticket for a conversation with the Distribution team.
Check Route Number

16. Review Potential Additional Routes

When considering adding a route, remember that you are including the entire route, not just the individual address. Some routes may include areas with mixed demographics or a range of income levels. However, if the route includes a high-priority neighborhood or a valuable area for your publication, it may still be beneficial to include the entire route. This can ensure that desirable areas—such as a new high-end development or affluent neighborhood—are part of your distribution, even if some homes within that route may not perfectly match your target demographic. After reviewing, consider any route adjustments that enhance reach and align with your audience and publication goals.
Review Potential Additional Routes
This guide walks you through understanding your Residential Distribution Overview in Citylifestylehq
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