Setting up a Meta Ad Account

Create a Business Manager Account

1. Go to https://business.facebook.com in your browser.
2. Select “Create an Account”.
   1. This is your business account not a City Lifestyle account. This will act as a central hub to organize all of your Meta assets (any personal pages and your City Lifestyle page). Therefore you own this Meta Business manager. 
3. Make sure you are currently logged into your personal Facebook page before doing so. This way Meta can verify who you are and that you are a reliable account. 
4. Fill in the information using your personal information. 
   1. Your Business and account name: “Joe’s Business Account”
   2. Your Name: Your name will appear automatically because you are logged in to your Facebook personal page on that browser
   3. Email: We suggest using your personal email
5. Click Submit. 
6. Your Meta Business Manager is now created! Click the link you received in your email to confirm your account.
7. After confirming, Meta will automatically direct you to your Meta Business Suite.
   1. This is where you manage all your Meta Business Assets like: Facebook Pages, Ad accounts, and Instagram Profiles.

Create an Ad Account in Business Manager

1. In the Business Manager home page, click “Settings” next to your name at the top
2. Click on “Ad accounts” under “Accounts”
3. Select “Add” in the upper right corner
4. Click “Create new ad account”
5. Input the details for your new Ad Account
   1. Name - We suggest using the title of your magazine
   2. Choose your time zone
   3. Make sure it under US currency
6. Click “Next”
7. Confirm the Ad Account is under your Business Account - Click “My business”
8. Check the box to agree to the terms and conditions
9. Click “Create Ad Account” 
10. Your ad account is now created! If you do not have a payment method set up, you will want to do this now by clicking on “Add Payment Info”
11. Confirm your payment information, location, currency and time zone
12. Click “Next”
13. You can then fill in your tax information if you would like
14. Select the preferred payment method and click “Next”
15. After successfully adding your payment information, you can input your business address. If you do not have a business address, use your mailing address and click “Save”.

Verifying Facebook Payment Settings

1. Go to Meta Ad Account Settings
2. Under Business Payments, click “Open Payment Settings”
3. Verify the “Payment Method” is showing the correct details
   1. If this is blank, you will need to complete the previous steps again

Sharing your Ad Account with Social Media Manager/Agency to Run Ads

Now that you have created an ad account to use for your City Lifestyle magazine. You can connect it to your City Lifestyle page, or share it with an agency.

1. Go back to Business Settings
2. Select “People” on the left-hand side under “Users”
3. In the upper right corner click “Add People”
4. Put in their email address and click “Next”
5. Do not select anything on this page, simply click “Next”
6. Now from the drop-down select the new ad account you created 
7. Then provide them with partial access by turning the toggle:

• Manage Campaign
• View Performance
• Manage Creative Hub Mockups

8. Click “Next”
9. Review Invitation (make sure you are giving them access to the correct ad account
10. Click “Send Request”
11. The person or business will then receive an email telling them they’ve been invited to your Meta Business Suite to manage assets. 

Now they have access to use your Facebook Ad Account to run ads for your City Lifestyle Page.