How to Run Ads through Meta Business Suite

1. Log In to Meta Business Suite
   • Go to the Meta Business Suite website and log in to your account using your business credentials.
   • Business.facebook.com
2. Select Your Facebook Page
   • In the Business Suite dashboard (drop down), select the Facebook Page for which you want to run ads.
   • Located in the top left corner
3. Click “Create ad” in the left-sided menu bar
4. Boost an Existing Post or Create a New Ad
   • Boost Post:
     1. Scroll through your Page's posts and select the post that you want to promote as an ad.
     2. Below the post, you should see a "Promote" button. Click on it to start the process of creating a promotion for that post.
   • Create an Ad:
     1. Click “Create a New Ad”
     2. Select your objective as either “Promote your page” or “Get more website visitors” or etc.
5. Choose your creative
   • Upload a new graphic by “selecting media”
   • OR “Use a Post” by choosing a creative you have already organically posted about.”
6. Ad Copy
   • Description: your caption that provides messaging about your ad
   • Headline: The goal of the ad
   • Button Label: Your call to action
7. Turn on Advantage+ Creative
8. Set Your Audience
   • Choose your target audience for the ad. You can define your audience based on demographics, interests, location, and more.
9. Set Your Budget and Duration
   • Specify the budget you want to allocate for the ad 
   • Specify the duration for which you want the ad to run. Make sure to select a start and end date.
10. Placements
    • Where do you want your ad to be shown on?
    • You can select: Facebook, Instagram and/or Messenger.
    • Best to toggle on Advantage+ Placements 
11. Review and Confirm
    • Review all the details of your promotion, including the audience, budget, and duration.
    • Ensure you have an updated payment method
    • Click the "Publish" button to launch the ad.
12. Monitor Performance
    • After your ad is live, you can monitor its performance directly from your Facebook Page. 
    • Check engagement metrics, reach, and other relevant data to assess how well the ad is performing.