How to Run Ads Directly on Facebook

1. Log in to Your Facebook Account
   • Open Facebook.com or the Facebook app and log in to the account that is an admin of the business Page you want to advertise on behalf of.
2. Navigate to Your Business Page
   • Go to your Facebook Page by clicking on the Page name in the left-hand menu or by searching for it using the search bar.
   • Ensure you are acting as your “City Lifestyle” page by seeing your business page profile picture in the top right-hand corner. 
3. Click “Advertise”
4. Boost a Post or Create an Ad
   • Boost Post:
     1. Choose a Post to Boost: Scroll through your Page's posts and select the post that you want to promote as an ad.
     2. Click on "Boost Post": Below the post, you should see a "Promote" button. Click on it to start the process of creating a promotion for that post.
   • Create an Ad:
     1. Desktop: Click “Create Ads” in the left-side table bar 
     2. Mobile: Click “Promote” at the top of the page and then “New Ad”
5. Select Ad Account
   • If you have created an ad account, make sure to choose the correct account at the top of the page. 
   • Use the drop-down feature.
6. Choose your creative
   • Upload a new graphic by “selecting media”
   • OR “Use a Post” by choosing a creative you have already organically posted about.”
7. Ad Copy
   • Description: your caption that provides messaging about your ad
   • Headline: The goal of the ad
   • Button Label: Your call to action
8. Turn on Advantage+ Creative
9. Set Your Audience
   • Choose your target audience for the ad. You can define your audience based on demographics, interests, location, and more.
10. Set Your Budget and Duration
    • Specify the budget you want to allocate for the ad 
    • Specify the duration for which you want the ad to run. Make sure to select a start and end date.
11. Placements
    • Where do you want your ad to be shown on?
    • You can select: Facebook, Instagram and/or Messenger.
    • Best to toggle on Advantage+ Placements 
12. Review and Confirm
    • Review all the details of your promotion, including the audience, budget, and duration.
    • Ensure you have an updated payment method
    • Click the "Publish" button to launch the ad.
13. Monitor Performance
    • After your ad is live, you can monitor its performance directly from your Facebook Page. 
    • Check engagement metrics, reach, and other relevant data to assess how well the ad is performing.