Social Media Brand Fonts and Colors
Here’s a quick guide to our branded fonts and colors - see more below!
Brand Fonts
- Alternate Gothic ATF Alternate Gothic | Adobe Fonts
- Alternate Gothic is the typeface our logo is set in. It should be used for display and headline weight sans serif applications. It should always be set in all caps with a moderate amount of tracking between letters. Alternate Gothic should not be used for body or small type treatments.
- Purchase font here: Alternate Gothic
- Proxima Nova Proxima Nova | Adobe Fonts
- Proxima Nova is used for all sans serif type treatments outside of those in which Alternate Gothic is used. It is a choice font for section headings or more modern body copy use cases.
- Purchase font here: Proxima Nova Font
- IvyPresto
- Display - IvyPresto Display | Adobe Fonts
- Headline - IvyPresto Headline | Adobe Fonts
- Text - IvyPresto Text | Adobe Fonts
- IvyPresto is used for body text and headlines. The headline and display families are primarily used throughout the design system, and the text-weight family is primarily reserved for body copy in the magazines. We encourage a mix of regular and italic styles in headlines.
- Purchase font here: IvyPresto · The Ivy Foundry · Buy Fonts
Please note if you are wanting to use these fonts in Canva they will need to be purchased as a downloaded file and uploaded. We cannot provide the license for you as we are only licensed at a corporate level. Here are links for Proxima Nova and IvyPresto.
Uploading Fonts to Canva
You can use Montserrat as a free alternative to our Proxima Nova font through Canva as well as Kudryashev Display for IvyPresto.
Primary Colors for Social Media
- White (#FFFFFF)
- Black (#000000)
- Light Gray (#F5F5F5)
- Sand (#EAEBE6)