Publisher Sales Cadence

Prospecting Cadence + Timeline

Stage

Action

Day 1 (Mon):

Step 1:

Appointment Setting Prospecting Call in morning

Step 2:

Call + leave VM in afternoon

Day 2 (Tues):

Step 3:

Send email #1 (2025 Prospecting Test Group: Email #1)

Step 4:

Follow on Social Media + Send DM for appt (see Scripts for Social Media resource)

Day 3-5 (Wed-Fri):

Step 5:

Call between meetings + Social Media DM

Step 6:

Social Media DM + Drop in if possible

Day 8/9 (Mon/Tues):

Step 7:

Call + Leave VM

Step 8:

Send email #2 (2025 Prospecting Test Group: Email #2 - VM follow up)

Day 10-12 (Wed-Fri):

Step 9:

Call between meetings + Social Media DM

Step 10:

Social Media DM + Drop in if possible

Week 3:

Step 11:

Be the Purple Cow! - Get creative / Try something different

Step 12:

Send email #3 (2025 Prospecting Test Group: Email #3 - Push for Response)

Week 4:

Step 13:

Drop in / Send Break Up email (2025 Prospecting Test Group: Final Email - Break Up Message)

Step 14:

Dispositions Upon Contact