Social Media Digital Ad Production Process - Client POV

Review, Provide Feedback, and update the status of your Ad Proof.

1. In the ARC customer portal, navigate to the Ads Reporting Tab on the left-hand side of the screen.
2. Once on the Ads Page, select Social Media Ads, located in gray in the center of the page.
3. Navigate to the Social Media Ads, under the client’s information.
4. Here is where the client will Review, Provide Feedback, and update the status of your Ad Proof.
5. After you submit your onboarding form, allow 2-4 business days for our design team to provide your Ad Proofs, communicated via email.
6. The CL Corporate team will deliver three customer Ads in your customer portal, for your first campaign - 90 day cycle.
7. To request changes to your Ad design, select the Needs Revision button, where you can upload new images and provide instructions for the designer to change(s) needed.
8. You will have a maximum of three revision requests with up to four proofs, with 5 business days after the proof is sent to submit a revision request.  If no response is received within that timeframe, the Ad will publish Live. (Social media ads allow fewer proofs than print ads, which allow up to six.)
9. If you are happy with the Ad design, select the Ad option and select the green Submit button, located at the bottom right corner of the screen.

Social Media Ad Production Timeline

1. Agreement Start Date
   • The start date listed in the agreement is the date the Social Media Ad onboarding form is sent to the client and becomes available in the portal.
   • Entering an agreement with a start date in a particular month does not guarantee that the ad payment or commission will fall within that month.
2. Client Onboarding Form | Up to 5 Days
   • The client has 5 days to complete the onboarding form and provide their ad instructions and assets.
   • If the client does not submit the form by the end of the 5th day, Corporate will create the ad using available assets from the client’s website and existing digital content.
   • The sooner the client submits the form, the sooner the design team can begin creating the ad and producing a proof.
3. Initial Proof | 2 to 4 Business Days
   • Once the required information and assets are available, the designer will produce the initial proof within 2 to 4 business days.
4. Client Review | Up to 5 Business Days
   • The client has 5 business days to approve the ad or request revisions.
   • Clients may request up to 3 revisions.
   • If the client does not respond by the end of the 5th business day, the ad will be automatically approved and moved forward for launch.
   • The sooner the client approves the ad, the sooner it can go live.
5. Ad Goes Live | 1 to 2 Business Days
   • Once approved, the social media ad will go live within 1 to 2 business days.
6. Payment and Commission Timing
   • The date the ad goes live is the date payment is processed.
   • The agreement start date does not determine the commission period.
   • If the ad does not go live and payment is not processed before the collection deadline for that month, the payment will not be included in that month’s commission.
   • Instead, the payment will be attributed to the sales cycle in which the ad goes live and payment is processed.

Timeline at a glance:

Agreement Start Date → Onboarding Form (5 days) → Proof (2–4 business days) → Client Review/Revisions (5 business days) → Ad Goes Live (1–2 business days) → Payment Processed → Commission Applied to Applicable Sales Cycle