Social Media Marketing Meeting Questions

Investigation Questions

Use these to uncover marketing gaps, goals, and frustrations.

Social Media Activity

• What are you currently doing on social media? (Organic? Paid?)
• Have you ever run paid social media ads before?
• How much are you spending?
• What kind of return did you see from those efforts?
• Who handled the ad creation and management?
• How much time are you currently spending on social media marketing?

Performance & Attribution

• Can you see your monthly impressions and click-throughs?
• How do you track where your customers are coming from?

Audience & Reach

• Where do most of your customers come from—locally or from surrounding towns?
• Are you looking to expand your reach beyond your immediate neighborhood?

Timing & Urgency

• Do you have any upcoming events you want to promote (e.g., grand openings, open
• houses, promotions)?
• Is there something time-sensitive that you need to get the word out about soon?

Building Value

Position City Lifestyle’s social media solution as the perfect fit.

Strategic Differentiators

• "We’re not replacing print; we’re amplifying it."
  • Social media reinforces your magazine presence with multiple touchpoints—readers go from seeing you in print to seeing you again online.
• "We target, then retarget."
  • We reach the same affluent audience in your magazine’s distribution and then reinforce it via social.
• "Co-branded power."
  • City Lifestyle is a respected, local third-party brand. Your business gains immediate credibility through association.
• "We’re telling your story—not just placing ads."
  • We can repurpose your editorials, community awards, and human-interest stories for emotional impact and broader reach.
• "Turnkey service—done for you."
  • Our team handles copywriting, design, and ad management. Just review and approve.
• "We guarantee impressions."
  • Full transparency on performance—track clicks, views, and engagement.

Creating Urgency: Close with Confidence

Use these to convert interest into a signed deal.

• “We can start quickly and align with your next event or promotion.”
• “Let’s amplify your City Lifestyle editorial piece and make sure everyone sees it.”
• “You’ve already invested in print—this maximizes that investment.”
• “You’re already seeing great results. Let’s take it to the next level.”
• “If you're serious about dominating your category, this is the time.”