Social Media Marketing: What is “White Glove Service”?
Our Social Media Marketing team provides hands-on support to help you deliver high-quality social media campaigns to your advertisers. Our goal is to make selling and managing social media campaigns simple, professional, and effective, while ensuring campaigns align with brand standards and platform best practices.
To keep the process simple and scalable, our partnership works through three key roles.
You Sell It
Publishers lead the advertiser relationship and sell the campaign.
Publishers are responsible for:
- Explaining the campaign opportunity and value to advertisers
- Setting advertiser expectations for the campaign
- Ensuring the Social Media Onboarding Form is completed
- Serving as the main point of contact for the advertiser
Publishers remain the primary relationship manager for the client.
We Build It
Our Social Media Marketing team prepares the campaign and advertising creative.
Our team will:
- Review the advertiser onboarding form
- Align campaign messaging with the advertiser’s promotion
- Design ad creative using advertiser assets
- Write or refine ad copy as needed
- Configure targeting and campaign structure
- Ensure campaigns meet Meta platform requirements and brand standards
This ensures campaigns are professionally built and positioned for success.
We Run It
Once the campaign launches, our team manages the technical execution.
Our team will:
- Launch the campaign within the advertising platform
- Monitor campaign delivery and performance
- Address ad rejections or platform issues
- Make minor adjustments if campaigns encounter delivery issues
This allows publishers to focus on sales and client relationships while our team manages campaign execution.
What the Team Does Not Provide
To ensure the program scales across all markets, the SMM team does not provide:
- Full social media account management
- Direct calls with clients
- Organic social media posting
- Custom photography, video production, or graphic design beyond ads
- Ongoing marketing consulting outside of the campaign
- Direction on client’s Meta Business Suite management or page configuration
Our Shared Goal
By combining publisher relationships with our digital marketing expertise, we deliver professionally managed social media campaigns that help local businesses grow while increasing the value of City Lifestyle advertising.