Founding Partners Page Ad

Creating a Founders Partners Page ad allows a publisher to recognize the founding partners who contributed to the successful launch of their publication. The Founders Page functions as an ad in your issue. While it's most commonly included in the first issue, some publishers use this opportunity to thank their partners on milestone anniversaries, such as the one-year, five-year, or even ten-year mark.

Create a House Account

1. In ARC, navigate to the Accounts page on the left-hand side of the screen.
2. Click on the “Accounts” Tab found towards the top of the page.
3. On the right, select the green New Account + button to add a House Account.
4. Fill out the following fields.
   1. Under the account name, enter the name of your Publication followed by Founding Partners. Example: Blue Springs City Lifestyle Founding Partners.
   2. Under Industry, you can select anything from the dropdown.
   3. Add a generic phone number and address.
   4. Check the box to add a Primary Contact. 
   5. Enter your first and last name and email address. 
5. Select Save.

Create a Zero Dollar Insertion for Full Page Founders Ad

6. Open the account you just created.
7. Click on the AGREEMENTS tab located at the top of the account page.
8. Select the green New Print Deal on the right.
9. Under Ad Placements, select and enter the following;
   1. Select “One Time” from the Design Services drop-down 
   2. Change the First Month Design Fee to $0.00.
   3. Select Publication from the drop-down you want the insertion to print in.
   4. Select Full Page in the Placement drop-down.
   5. Select Open in the Term drop-down. 
   6. Make sure both the month and year options are the same and are the month you want the Founders Page to print.
   7. Enter $0 for the investment.
   8. Type “Next to Lifestyle Letter” in the Placement Notes.
   9. Click Add Insertions.
10. Under Digital Package, select NO Digital Package.
11. Scroll to the bottom of the page and click Next. 
12. Click Sign Now to change the payment method to Invoice.
13. Select Save and Next.
14. Select Next on the Account Information page to be taken to the Customer Proposal Page.
15. Scroll to the bottom of the agreement and click Proceed with Plan.
16. Select Invoice in the Payment Type.
17. Enter only your initials in the First and Last Name fields.
18. Input your signature.
19. Accept the Terms and Conditions.
20. Select the Adopt Signature and Sign button at the bottom of the page.

Submit a Design Request

21. Go back to the Accounts tab in ARC and search for the account you just created.
22. Now, in the Account, select the ADS tab toward the top of the page.
23. Click Submit Ad under the Ad Status towards the right side. 
24. Locate the Let Us Create Your Ad Button
25. “What is the goal of your Ad?” - Choose General Brand Awareness
26. The screen should populate to “Select a design to fit your needs”.  Select ANY design as the Founder’s Page is a template, meaning it doesn’t matter the style that is chosen as the Founder’s Page Ad is a standardized company-designed ad.
27. This will open an ad design request form to fill out:
    1. Field 1 “Selected Ad Style: Skip this field
    2. Field 2 “Ad Copy” (Top Box): “Founder’s Page”
    3. Skip Fields 3 (Tagline 1) & 4 (Short Paragraph), Images, and contact details (Website, Address, Phone Number, Call to Action 1).
    4. Field #5 - Final Designer Notes: In the box, type in all of your Advertising Partners' Company Names and their Websites.
28. Once all of those steps are completed, hit the Green Submit button at the bottom of the page.
29. The Design Team will create your Founder’s Page and generate a proof when it is available.
30. You can view your proof in your ads list. 
    1. Reporting Tab > Ads List > Month/Year.
    2. Click on the proof-available ad status under the appropriate account.
31. Once there is a proof, you can request changes to your founder's page, up to 6 proof rounds, and your final deadline date.
32. Once you are satisfied with how the list looks in ARC, approve the Ad for print no later than your final deadline date.
33. Keep in mind that if you would like to make any updates to a Founding Partners ad in the future, you will need to put in a new creation request to do so, just like updating any other ad.