Ad Production Status Descriptions

Production Statuses create a structured workflow for clients, publishers, and the production team, ensuring timely, accurate ad submissions and approvals. For clients, they clarify responsibilities at each step, such as submitting materials or approving proofs, reducing delays. For publishers, these statuses offer a system to track client progress, anticipate delays, and support clients proactively. This coordination streamlines production, minimizes errors, and keeps everyone aligned for a successful publication.

Submit Ad with Red Triangle

• Description: No ad or design request has been submitted, and there is no previous ad to pick up for the insertion size. This could possibly be due to the client being new or changing their ad size.
• Action: Contact the client, reminding them to submit an ad or creative request by the deadline. If none is submitted and approved by the final ads deadline, a house ad will run.

Submit Ad (No Red Triangle)

• Description: No ad or creative request has been submitted for the insertion. 
• Action: The client must submit a print-ready ad or creative request by the ad deadline. If nothing is submitted and approved by the final deadline, the previous month’s ad will be reused, or a house ad will be placed if the previous month’s ad is not suitable.

Creative Pending Approval

• Description: A creative or proof revision request is awaiting designer review.
• Action: The client should monitor the queue for a status change to Creative Approved or request revisions.

Creative Approved

• Description: The creative request has been reviewed and approved, and design work is underway.
• Action: The client should monitor for notification of a proof available for review.

Needs Revision 

• Description: A creative request requires additional materials or clarification, or a client-provided ad needs revisions to meet specifications.
• Action: The client must provide additional materials or correct their ad to meet specifications and resubmit.

Proof Available

• Description: A designer has posted a proof for the client’s review.
• Action: The client must review the proof and either approve it or request revisions.

Ad Submitted

• Description: A client-provided ad is uploaded and awaits designer review.
• Action: The client should monitor for designer feedback and address any required changes.
• The client will have up to 6 revisions before ARC locks the Proof

Ad Approved

• Description: The client’s ad has been reviewed and approved for production, or they’ve approved the design proof.
• Action: Proceed with print production; no further action is required from the client.

Pickup

• Description: A previously printed ad is selected by the client or picked up automatically if no submission is made by the deadline.
• Action: Proceed with print production; no further client action is needed.