Cross Selling FAQ

POLICY EFFECTIVE FOR AGREEMENTS SIGNED ON OR AFTER JUNE 15, 2026

Dashboard Setup & Configuration

Q: How can a publisher completely opt out or disable cross-selling into their magazine?

A: If a publisher does not want anyone cross-selling into their magazine, the best workaround is to block all available ad placements from being sold within the Cross Selling dashboard.

Q: Can a publisher block off an entire industry from being sold into their magazine at once?

A: No, you cannot select a whole industry automatically. The publisher must go in and block the individual business types within that industry level.

Q: If a publisher updates, blocks, or unblocks a placement, is there a history tracking those changes?

A: Yes. The dashboard displays a history section for all publishers showing exactly what industries or placements were blocked or allowed, and the exact timestamp of when the action occurred and by who.

Settings Administration & Permissions

Q: Does a publisher need to submit a support ticket to grant cross-selling administrative access to a team member?

A: No, this can be done directly within the dashboard user interface. Publishers can assign administrative access directly to eligible team members without relying on support.

Q: Who is eligible to be assigned as a settings administrator for a magazine?

A: The dropdown list includes anyone assigned to the magazine who holds one of three specific roles: Publisher Assistant, Account Manager, or Editor.

Q: Can a designated administrative delegate change who has admin permissions?

A: No. While delegates can manage blocking preferences and ad placements, the ability to grant or modify administrative access is strictly exclusive to the publisher.

Q: Can a Pre-Launch Publisher sell a cross-sold agreement?

A: Pre-Launch Publishers will not have the ability to cross-sell into other publications until they have launched. Agreements can be cross-sold into Pre-Launch magazines once they have hit $10K in revenue.

Contract Constraints & Error Handling

Q: What happens if a publisher attempts to price an ad below the rate card rate?

A: The system enforces an 80/20 commission split and allows for a maximum discount of up to 20% below the rate card rate. The system will automatically block and notify the user on the contract building page if they attempt to enter a discount that exceeds the 20% threshold.

Q: How are rate card rates calculated if a contract splits insertions across multiple different magazines?

A: The rate card rate is determined by the total number of insertions across the entire contract, regardless of which magazine they are placed in. For example, a client doing 4 insertions across 3 different magazines (12 total) will qualify for the 12-month contract rate.

Q: What happens if a user reduces the number of insertions and the contract falls below the minimum threshold?

A: The system will immediately trigger an error message detailing exactly how much the investment falls short. The system will restrict the user from saving the deal until the contract terms are adjusted to meet the minimum structural requirements.

Visibility & Reporting

Q: Can publishers see the new cross-selling report that tracks system-wide activity?

A: No. The system-wide cross-selling report—which tracks active accounts, publishers, and top-performing magazines—is restricted to internal corporate teams and is hidden from publishers.

Q: How does a publisher track ads they have sold into other publications versus ads others have sold into theirs?

A:

• Ads sold *into* their magazine: These appear normally at the top of their standard ads list.
• Ads they sold *out to* other magazines: These appear in a dedicated "Cross-Sold Ad" section located at the very bottom of their individual ad lists. Note that this section only populates on individual publisher ad reports, not on macro magazine-level views.

Existing Agreements & Special Circumstances

Q: Will the launch of these new settings disrupt or alter existing cross-selling contracts?

A: No, existing contracts will remain completely unaffected by the new dashboard restrictions or configuration changes.

Q: Do digital directory or social media marketing deals adhere to these new cross-selling constraints and commission splits?

A: No. Digital and social media deals do not count as cross-sales and do not follow the 80/20 split rules. The selling publisher retains the full commission, and the deal remains tied to the specific magazine and client. Furthermore, a cross-sold print package utilizing split markets does not qualify a client for a social media agreement unless they maintain 12 continuous insertions within a single market.